Controversial IP battle: Dick Smith's 'OzEmite' Vs family owned 'AussieMite.'

The controversial IP battle between Dick Smith's giant corporation, OzEmite, and family-owned company, AussieMite, was recently heard by IP Australia, which ruled against Dick Smith.

The decision was based on the ‘non-use’ principle. Although OzEmite was registered earlier than AussieMite, Ozemite was not on the market within the required time, and within that time, the AussieMite brand flourished.

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(Picture: Calum Robertson)