Controversial IP battle: Dick Smith's 'OzEmite' Vs family owned 'AussieMite.'
The controversial IP battle between Dick Smith's giant corporation, OzEmite, and family-owned company, AussieMite, was recently heard by IP Australia, which ruled against Dick Smith.
The decision was based on the ‘non-use’ principle. Although OzEmite was registered earlier than AussieMite, Ozemite was not on the market within the required time, and within that time, the AussieMite brand flourished.
(Picture: Calum Robertson)